Island Savings

Journalistic Style Guidelines

These guidelines are designed to ensure accuracy when referring to Island Savings, which is a division of First West Credit Union. Preferred terminology, as well as common misuses, are listed below. The logo may be downloaded and used for journalistic purposes only and may not be modified.

 

Do:

  • First mention: Island Savings, a division of First West Credit Union
  • Consecutive mentions: Island Savings

Don’t

  • First mention: Island Savings
  • Island Savings Credit Union
  • ISCU

Island Savings, a division of First West Credit Union

Island Savings, a division of First West Credit Union, offers more than 60,000 members on Vancouver Island and the Southern Gulf Islands a suite of innovative products and an extensive branch network. As a leading employer in the region, First West Credit Union provides generous community investment to the Island Savings region through the Growing Island Families Together (GIFT) program in support of Island children and families.

Please do not use the incorrect terms “Island Savings Credit Union” or any variation when describing our brand. Our brand is correctly expressed as “Island Savings, a division of First West Credit Union.”

First West Credit Union

First West Credit Union offers members the financial strength, comprehensive product selection and extended branch network of a large financial institution while maintaining local brand identities and a unique grassroots approach to service. First West is British Columbia’s third-largest credit union operating throughout the province under the Envision Financial, Valley First, Enderby & District Financial and Island Savings brands. Learn more about the First West Credit Union model.

Island Savings Insurance

First West Insurance Services Ltd., offering financial planning, life insurance and investments, is a wholly owned subsidiary of First West Credit Union. Island Savings Insurance is a trade-mark of First West Credit Union, and is used under license.

If you have any questions, please contact mediarelations@islandsavings.ca